{This is a continuation of a series of posts. To read from the beginning, click here}
The fourth new beginning: The launch of my business – Aide de Camp (November 2013)
Despite this being the fourth milestone in the past year, I’m really excited to be able to share my new business in stylish and practical camera handbags with you!
{Featuring the Rei camera bag}
Aide de Camp (ADC in short) specializes in bags that assist and empower modern women on a daily basis. The term ‘aide-de-camp’ is French for camp assistant, the foremost personal aide to a high-ranking official.
The name was suggested by my sister’s boyfriend and I fell in love with it as I envisioned our core business and design philosophies to deeply resonate with the duties of the aide-de-camp – to make life easier in general for users.
The first series is in camera handbags and I hope to expand it to other types of bags as soon as I can!
How it all began
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